—An Introduction to Shanxi Xinchangda Handmade Products Co., Ltd.
From: Yuncheng Urban Collective Industrial Association
Issue Time: 2021-07-22 15:24
At the arm turn of the Yellow River to the east, it is the birthplace of the Chinese nation, where the honest peasants sew all kinds of national costumes for babies and children, which are the magnificent treasures of the Chinese nation.
Wanrong Xinchangda Handmade Products Co., Ltd., formerly known as Wanrong Xinhua Shoes Factory, is a professional manufacturer of pure handmade baby clothes, with 32 fixed employees and more than 300 joined farmers. It is a comprehensive service enterprise integrating processing and sales. Since its establishment in 2008, they have a history of making shoes and clothes for 9 years. The company has always adhered to the business purpose of “culture of love, the pursuit of excellence”. With the basic operation mode of “enterprise supporting farmers, farmers giving back to the enterprise”, it insists on going along the road of common prosperity in the field of construction of the Three Rural Areas. Through continuous innovation of enterprise management mechanism and operation methods, the company has been well received by all walks of life over the years.
The thread sends love to each other, the needle wears the affection, and the love is stronger with the object. Based on traditional techniques, the company adheres to the core of cultural manufacturing of “love for the local flavor, inherit thousands of years of tradition”, through continuous visits—visiting to folk artists and collecting artists’ products, collating, practicing for a long period of time, sampling, screening, and melting into the modern concept. It carefully developed a number of excellent young infants handmade footwear products with Chinese folklore characteristics, among which, the registered brand of “Sweety” is widely popular in the market.
Since the business scope of the company is closely related to rural farmers, it continues to support related inheritance artists and landless farmers in the county under the condition of company’s profitable operation. The social mission of enterprises is to protect and develop traditional crafts and solve the employment problem of land-lost farmers. The first is to teach them traditional crafts and technologies, and the second is to provide them paid jobs, so that farmers can gain technology and income along with the development of enterprises, thus solving social problems and benefiting the people of the industry chain. Therefore, making a good platform to get farmers rich is what the enterprise always insists on. By 2018, it has provided more than 400 people with technology to get them employed. We firmly believe that the progress of enterprise will eventually lead farmers to realize their Chinese dream and eventually to become rich and successful.
With good reputation and decisive confidence, we believe that Xinchangda’s tomorrow will be better and better.
